Kickstarter "weirdness"

So I found this weird, but interesting looking little project on it: The +5 Food of Eating Roleplayer cookbook and it's worth sharing for at least the d20 apple on the "cover" (and the fact that the artist of one of my favorite webcomics will illustrate it. Yeah. I'm a nerd. Probably not the only one on this forum. ).

Interesting, or at least, odd.